CHAIRMAN Lee Power has conceded that Swindon Town's abysmal home form is making the County Ground a tough sell for potential spectators.

While the club supremo may not share some of the doom-laden assessments of David Flitcroft's side's overall current position in League Two, Power accepts that their showings on their own turf have been well below the required standards and are hitting the club in the pocket.

Power has previously spoken of an attendance of around 6,000 being a 'break-even' figure in terms of finances and while the attendance for the 5-0 thrashing by leaders Luton was a season's best of 8,526, the average attendance - excluding the Checkatrade Trophy home fixtures - hovers around the 6,500 mark.

The chairman admits the lack of quality home performances may be turning off a swathe of potential support and says remedying those failings needs to happen quickly.

"Our home form has been our undoing and that needs to be addressed as soon as possible,'' Power told BBC Wiltshire.

"If we had mirrored our away form we would have won the league already so it's something that's worrying because all the supporters come here and want to watch their team win at home.

"We've had really good support again this season. Away from home we've managed to deliver it but at home we haven't.''

Town's home problems have snowballed as the season has progressed, with manager Flitcroft claiming it has become a 'mental' issue for his squad.

Power added: "You can get that (pressure playing at home) and longer it goes on the more difficult it gets. You need a really good home win hopefully to take that out of their minds.

"It is a strange thing but it's something the manager needs to deal with with the players. I'm sure he is, he's working on it and the quicker we can get that sorted out the quicker we'll move up the table.

"Points-wise, we're only three points off automatic (promotion places) and a lot of our supporters would have taken that at the start of the season.

"That sounds more promising than saying you're eighth, or ninth or 10th, where we are at the moment. We've got that game in hand which, if you can win that, puts us right in there.

"The home form has been the real bugbear for us and I'm sure it has for everybody else. We just want to get that addressed as quickly as we can.

"It makes a massive difference to us (financially). We're a well supported team at this level and that's mainly because our home form has been very good.

"You can understand why people get frustrated, because they want to see their team win at home, so we need to get that going as soon as possible.''