JEREMY Clarkson boasted his potatoes are 'cheaper than Aldi' as he unveiled his very own farm shop this weekend.
Hundreds of 'adoring fans' flocked to the TV star's new outlet, which sells produce made on his land in the Cotswolds.
And the presenter later apologised after hundreds got stuck in long queues in the rural spot, with some that did make it saying it was too muddy to get around.
Pictures shared on Twitter by Sayyora Kingston showed the TV presenter-turned-farmer mingling with shoppers as they took sips of their apple juice made at his Diddly Squat Farm.
Pic from Sayyora Kingston
Mr Clarkson made the surprising announcement that the shop would be meat-free, unheated and only sell things that he had grown.
He said: "My farm shop opens tomorrow afternoon. Twitter friendly as it's unheated and meat free.
"Do drop in if you're in the area."
Pics from Sayyora Kingston
Sayyora Kingston who was stuck in the queues of traffic waiting to get in said it had been a great day out with her family, and she was excited to eat the eggs and potatoes hand-grown by Mr Clarkson.
She added: "It was definitely busy out there and muddy About 100 people there when I left."
Pic taken by Sayyora Kingston.
The Grand Tour presenter lives near Chipping Norton in Oxfordshire, which is home to a slew of celebrities.
David Cameron lives nearby, as does former Blur bassist-turned-farmer Alex James.
And David Beckham also has a property in the area, which caused headlines when a planning row erupted with the council over a lavish treehouse.
One Twitter user said she felt 'smug' after getting in to the new shop first.
First through the gate at Diddy Squat Farm Shop @JeremyClarkson
— April (@WAG2002) February 22, 2020
Insert smug face 😁😁#grandoppening #DiddySquat#squatShop
Another user sharing a snap of the 'clean' apple juice.
pic.twitter.com/7wkVrfi9e2
— Svetlana Borisova (@1Dragonita1) February 22, 2020
Oddly, am in the queue for the grand opening of @JeremyClarkson Diddly Squat Farm. There are lots of adoring fans. pic.twitter.com/qM9J0Ycw9y
— Lucy Newcombe (@lucyjayneN) February 22, 2020
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here