A FAMOUS TV designer has worked with a cancer charity and brewery on a new gin.
Maximalist Gin is a collaboration between Laurence Llewelyn-Bowen, Gloucester Brewery and Linc.
For every bottle sold, £5 will be donated to Linc - a charity dedicated to supporting blood cancer patients and their families across Gloucestershire, Herefordshire and south Worcestershire.
The gin features a blend of nine botanicals, and the branding is designed by Laurence (who lives near Cirencester).
The design elements are inspired by Laurence’s love of fine art and vibrant patterns and aim to generate a sense of luxury and indulgence.
TV personality Laurence is known for appearing on the home improvement show Changing Rooms, which was first shown on the BBC between 1996 and 2004.
It returned on Channel 4 featuring the designer in 2021.
A recent project for the TV star is Outrageous Homes with Laurence Llewelyn-Bowen.
"Designing the branding for Maximalist Gin allowed me to infuse my signature style into something truly special,” he said.
“I am particularly proud that this collaboration supports Linc Charity, an organisation I am honoured to be a patron of.
“Each bottle sold contributes £5 to their essential work, marrying the worlds of art, luxury and philanthropy in a truly meaningful way.”
Lou Neal, chief executive of Linc, said: “We at Linc are incredibly proud to be a part of the Maximalist Gin collaboration with Gloucester Brewery and our much-loved patron Laurence Llewelyn-Bowen.
“This partnership showcases the power of creativity and community coming together for a noble cause.
“Laurence’s stunning design work elevates this product, making it not just a premium gin but also a beautiful piece of art.”
A night of entertainment and fundraising for Linc celebrating the collaboration, with an opportunity to meet Laurence, will be held at Gloucester Brewery’s Warehouse 4 venue in West Quay, Gloucester, on September 19 from 7pm to 10pm.
Tickets cost £12.50.
For more information, visit gloucesterbrewery.co.uk
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