A FAMILY-RUN publishing company in Cirencester has started a campaign to fund the first issue of a new children’s wellbeing magazine.

Hoopla, a publication from Launchpad Publishing, is designed as an antidote to the increasing pressures that children face from screens, societal expectations and the demands of modern life.

Aimed at bringing joy, creativity and wellbeing to kids aged five to 10, the new print magazine will provide off-screen activities, stimulating articles and fun ideas.

Launchpad Publishing - which also publishes kids’ science magazine Whizz Pop Bang - has started a campaign for Hoopla on crowdfunding platform Kickstarter.

With a new topic each month, Hoopla readers will be treated to fun, eco-friendly content with no adverts and plastic cover gifts.

Each issue of the magazine - which will also support children and young people’s mental health charity Place2Be - will include sections on art, nature, science and cooking, plus emotions and critical thinking.

Content will include art and craft projects, outdoor adventures, happy news and journaling pages.

Stories, puzzles and riddles will also form part of the magazine, while fun-loving characters Jem, Callie, Tanj and Whirl (illustrated by Clive Goodyer) will bring the title to life.

Commenting on the new publication, founder Jenny Inglis, from Stroud, said: “I’m a mother of three who has experienced foster care both as a child and as a foster carer, so I care deeply about the wellbeing of children.

“With Hoopla magazine, I’m hoping to make it easier for parents and carers to help keep protecting their children’s wellbeing.”

Hoopla magazine is about giving children a chance to explore their creativity, challenge their minds and build ways to find joy,” added Dr Naira Wilson, a clinical psychologist specialising in childhood mental health and Hoopla’s expert adviser.

The Kickstarter campaign runs until Sunday, July 14.

Supporters can choose from a variety of reward tiers, including a digital edition of Hoopla for £4 and early-bird annual print magazine subscriptions for £55.

To donate, visit kickstarter.com/projects/launchpadpublishing/hoopla-magazine

For more information about Hoopla, visit hooplamag.com