TRAVELODGE has announced that one of their hotels in the Gloucestershire will be undergoing a dramatic makeover.

A team of interior designers have been busy giving Travelodge Cheltenham a fresh new look.

The new design choices have been influenced by findings from a recent consumer study which surveyed around 5,000 UK business and leisure travellers about what the modern budget traveller wants and needs.

Key findings revealed that they craved style, choice and little homely touches to make it easier to work, rest and relax both inside and outside of the room. 

In response to the survey, the Travelodge interiors team have remodelled their core Budget Luxe room product with a new design that includes a range of low cost efficiencies with the added benefit of stylish design choices and homely touches.

They have also reintroduced the signature rich navy blue colour which pays homage to the first Travelodge blue branding.

In total, 55 Travelodge hotels have been selected to receive this upgrade in 2023 alone, with nearly half (26) completed so far in time for summer trading this year. 

The 106-room hotel in Cheltenham - which is located at Golden Valley Roundabout - is the first hotel in Gloucestershire to feature the group’s new Budget-Luxe design.

Key features of the furbished bedrooms include a spacious desk, a new desk chair and a statement armchair.

Blackout curtains, a TV with Freeview and LED lighting in the room and bathroom have also been added.

In addition, a number of sustainable features have been added including carpet made from recycled fishing nets and plastic bottles, low energy lighting installed throughout the hotel with motion sensing controls and aerated showers and taps in the ensuite bathrooms. 

Cheltenham Travelodge hotel manager Georgina Szuluk said: “We are delighted that our hotel has received its Budget-Luxe upgrade in time for our busy staycation trading period. 

"This upgrade is our most radical transformation to date and is a complete overhaul of our existing design.

"It certainly has the wow factor and will be a lovely surprise for our customers who are staying and holidaying in the surrounding area this summer.”  

“Our new budget-luxe design has been created in response to ever increasing expectations from customers. 

"Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type and thoughtful, stylish design and homely touches really matter in today’s world when staying away for business or leisure.”