Cotswold residents have hit out at 'shameful' fly-tippers and pleaded with them to take better care of the environment.
It comes after a pile of rubble was dumped in a lay-by on a road towards Kemble, just off the A433 Tetbury Road.
A large amount of concrete was left there, alongside some discarded plastic bottles and other rubbish.
"It's been there for about a week," said Kemble resident Jane Hall.
"It's just a norm now.
"When I saw that big pile of concrete I thought 'wow', I've never seen anything quite like that before.
"Somebody must have put it there at night.
"It's a shame people can't just take their stuff back home. It don't like all this dumping.
"It's the environment that people should be thinking of."
Last month a woman was forced to pay more than £1,000 after a sofa and other rubbish was dumped on a bridleway.
READ MORE: £1,000 bill for Cotswold woman after sofa dumped on bridleway
Cotswold District Council (CDC) has since been praised for bringing the prosecution.
Pauline Farman, from Cirencester, goes litter picking in her spare time.
"Well done to Cotswold District Council for pursuing prosecution for fly-tipping," she said.
"A fine of £1,000 may sound large, but no doubt the real cost of investigation, processing, clearing, is much greater, paid for by CDC so, in turn, us the council tax payers.
"Fly-tipping and littering are completely unnecessary - they shame us all. We are fortunate that CDC has regular kerbside collections.
"Discarded rubbish is a danger to us all, our pets, wildlife and the environment.
"If we are committed to reducing our carbon footprint as we critically need to be, a simple matter of reducing wastage, recycling where possible and disposing of other rubbish in a responsible manner is essential."
Ahead of the Conservative Leadership hustings in Cheltenham this week, Rishi Sunak vowed to increase the fines for fly-tipping.
“It is increasing at an alarming rate, particularly in Gloucestershire, and that’s why it is so important that we crackdown on this issue now.
“I intend to work with councils and the police to ensure our preventative measures are strong enough to turn the tide on this crime once and for all.”
You can report fly-tipping at cotswold.gov.uk/environment/report-fly-tipping
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