Jeremy Clarkson is under fire after setting up a new beer brand to sell his at popular Diddly Squat farm shop that competes with a local brewery.

The former Top Gear host is being slammed by village residents for selling his own beer rather than supporting Chadlington Brewery.

The brewery is based just two-and-a-half miles from his site, made famous from his Amazon prime series 'Clarkson's Farm'.

Clarkson, 61, launched Hawkstone Lager with a major event at the Cotswold Brewery in Bourton-on-the-Water shortly before Christmas.

However a local resident has questioned this decision while commenting on his recent planning application to create an on-site café restaurant.

Siobhan Mansel-Pleydell, a sustainable marketing consultant, said: "It is worth noting that the opportunity to directly support other local businesses has been available to the farm shop for some time, "It's notable that rather than sell Chadlington Brewery beer, for example, the decision is to launch a local competitor."

Councillors are meeting today to discuss Clarkson's proposal build a new car park and café on the site close to the village of Chadlington, Oxfordshire.

He faced an angry backlash from local residents over his ambition to expand the farm with more than 50 objections registered with the council.