TV star Alison Hammond recently swapped her place on the This Morning sofa with Phillip Schofield and Holly Willoughby to spend the day working at a farm in Gloucestershire.

And viewers will be able to see the fun she had milking cows at Jess’ Ladies Organic Milk Farm in Hardwicke as part of a TV advert for NatWest, which will premiere on Christmas Day.

The Big Brother and Loose Women star is used to interviewing some of the biggest names in Hollywood, but that didn’t stop her travelling up the A38 to don a pair of wellies so she could chip in at the dairy farm run by third-generation farmer Jess Vaughan and her dad Mike.

Alison is supporting NatWest’s Backing Business campaign, which has been launched in partnership with ITV. The campaign aims to champion businesses of all shapes and sizes across the UK, many of whom are the heartbeat of the local communities they support and serve.

Her first job was to call in the cows, fondly known by Jess as her ‘ladies’, for milking using a special vocal signal.

She then then helped Jess get the cows ready to be milked, before mucking out their stables and helping with feeding.

Alison then swapped her wellies for a stint in the processing factory at the farm where Jess’ Ladies’ milk is turned into an array of award-winning products.

After her hard day’s graft Alison said: “Jess and her family didn’t just inherit a farm from their grandfather; they inherited the love that he had for it too. I mean it’s a gorgeous place and they are rightly proud of it.

A TV advert featuring Alison working at Jess’ Organic Milk Farm will go live on ITV on Christmas Day, while a mini documentary of her day there is available on NatWest’s Backing Business webpage. You’ll be able to see the advert during the screening of the festive episode of The Larkins.

The bank has committed to helping create an additional 50,000 new businesses by 2023, 75% of which will be outside of London and the South East, and its free digital Business Builder platform has resources to help entrepreneurs grow or scale their business idea.

The Backing Business campaign offers SMEs the chance to access discounted TV advertising, match-funded by ITV, to help promote their business.

Jess knows each of her 80 cows by name, many of whom are descended from the three cows her grandfather bought back in 1955. Her methods of low-intensity, organic farming — and the respect with which she treats each of her ‘Ladies’ — results in award-winning dairy products.

In the documentary she is asked by Alison what makes her farm so different.

Jess said: “Fifteen-years-ago the future was looking pretty bleak so me and my dad thought we’d do something different. NatWest supported us to create our own brand, Jess’ Ladies Organic Milk, which preserved our future in dairy farming.”

For more information about the campaign and to discover how your business could access a discounted TV advert search online for NatWest Backing Business.