Social media plays a huge part in our lives whether we use it as a place to catch up with friends, share pictures of your latest meal out or maybe you prefer to post pictures of the places you visit.
When out and about lots of us choose to document what we get up to and taking pictures of doors seems to be a popular theme, including some doors in Gloucestershire.
St. Edwards Church in Gloucestershire beats the Bank of Englandās doors as well as the door at 10 Downing Street.
Looking like something you'd see in Middle Earth, the doors and stained glass are said to have influenced works of J.R.R. Tolkien and his infamous āDoors of Durin.ā
Safestyle put together a list of the UKās top 10 most influential doors based on the ones which feature the most in Instagram posts as well as included their potential earnings based on influencers with similar earnings.
The UKās most influential doors
1. Harrods, London
Taking the top spot very easily is Harrods with a huge 1,551,846 total images on Instagram and 60,000 of them feature the front door.
The department storeās doors, one of the UKās most photographed places, receive a lot of attention from tourists who often have to wait their turn to photograph them. Ā
Calculations show that it could charge Ā£454 per post, meaning it could earn more than Ā£1 million as an influencer.
2. Henley Street, Stratford-upon-Avon
The runner up is Henley Street, located where William Shakespeare was born. Tourists often visit Stratford-Upon-Avon where they can go back to the 16th century.
Outside of London, the doors are the most influential and as an influencer, it could charge Ā£151 per post and it could score an overall potential earning of nearly Ā£190,000.
3. The Ivy, London
In third place is The Ivy in London which racked up a total of 160,000 Instagram post features. The Ivy has some Instagrammable floral dƩcor and dishes which receive much attention as well as the doors which feature in 5.2 per cent of all images.
With the total per post being Ā£65, it could rack up earnings over Ā£28,000.
4. 221b, Baker Street, London
What was once only a purely fictional door associated with Sherlock Holmesā adventures, could also be earning big. The Sherlock Holmes Museum could add some influencer earnings to its memorabilia sales.
The doors appear in 375,000 Instagram posts and could earn Ā£72 per post as an influencer, meaning an overall potential earning could amount to more than Ā£15,000.
5. St. Edwards Church, Gloucestershire
The doors to St. Edwards Church have the highest feature rate in this list, starring in 74 per cent of all Instagram images.
Located in the Cotswolds, this set of doors could command almost Ā£15,000 with more than 2,000 posts.
6. 10 Downing Street, London
Although restrictions to Downing Street are in place, 3,500 thousand people have managed to get a snap of the door. This would amount to around Ā£9,000 of influencer earnings.
7. The Bank of England, London
Coming in at number 7 on the list is the Bank of England with a potential earning of Ā£4,000.
The door is featured in 8 per cent of all images of The Bank, giving it the third highest rate in the list.
8. 280 Westbourne Park Road, London
Featured in the 90s Rom-Com film, Notting Hill, this door has become a tourist hotspot for the filmās fans. Ā
Attracting thousands of tourists each year with more than a million uploading pictures to their Instagram profiles.
Having said this, the door has a feature rate of 0.4 per cent so the blue door could only earn Ā£1,014.59 if it were an influencer.
9. Annabelās Mayfair, London
Although the floral displays donāt feature higher in this list, its relatively high feature rate of 3.2 per cent suggests that when people want to upload a picture of Annabelās to Instagram, they want to feature the door.
Safestyle estimates it could earn Ā£161.91 as an Instagram influencer based on 21,960 posts.
10. Chepstow Castle, Chepstow
The wooden doors of the gatehouse at Chepstow Castle are twelfth century and the oldest doors in Europe.
They were never breached because they were covered in iron plates to make them impregnable to battering and fire, which may explain how well preserved theyāve been.
In 1963, the doors were moved inside to protect them from damage and this could be why they are at the bottom of this list.
These doors could earn Ā£7 per post and a potential overall earning of Ā£26.78.
How they did the research
Safestyle analysed the first 250 Instagram posts of the UKās most famous doors using their most relevant hashtags to see how many times each respective door featured. For example, in the first 250 Instagram posts of #harrods, the front door features 10 times, giving a feature rate of 4 per cent.
Using the feature rate percentage in each sample, Safestyle applied this to the total number of posts under the same hashtag, creating the feature rate. This allowed Safestyle to forecast how many pictures featuring doors appeared in all photos under the location hashtag.
To find out the total potential earnings of each door, this figure was then multiplied by a āprice per postā fromĀ Influencer Marketing HubĀ and then by their respective feature rates.
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