The queue outside Primark in Regent Street at 9.15am this morning
Shoppers are filling the town centre as businesses reopen after the second national lockdown.
The queue for Primark is snaking into College Street despite a quiet start at its new 8am opening.
Queues are also starting to form at Pandora in the Brunel Shopping Centre and H Samuel in Regent Street as Christmas shoppers hunt gifts for loved ones.
All non-essential shops are allowed to reopen today after the national lockdown ended.
With Swindon being in Tier 2, personal care businesses, such as hairdressers and nail salons, are also allowed to reopen.
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