Following the announcement of the closure of the Art of Clay gallery which sells the popular People’s Republic of Stroud, customers have been reassured that the brand will live on in its new home.

Clay Sinclair, the artist behind the brand which features on posters, mugs and t-shirts, had announced a closing-down sale at his current location in the high street, leading to concerns that The People’s Republic of Stroud would cease to exist.

But a statement released by the charity which runs the Subscription Rooms in Stroud has confirmed that the brand will live on within the historic venue.

Hugh Phillimore, volunteer director at the Sub Rooms expressed his delight at the move, saying:“The People’s Republic of Stroud defines exactly what we’re looking to achieve at the Sub Rooms.

“It celebrates everything that makes our creative town so special, and we were absolutely delighted when Clay said yes after we suggested the brand could have a home in the very building the community fought so hard to save.”

Artist Clay said “When I made the decision to close the gallery, I was concerned about what to do with The People’s Republic of Stroud.

“So when The Subs approached me it felt like the perfect fit - we both share the ethos of inclusion, want to see all citizens of Stroud thrive, and of course the flag often flies on the Subs flagpole. I couldn’t think of a more perfect.”

The building is currently closed to the public due to the pandemic, however, the trust is using the time to make some important updates to the building – including making an open and inclusive space for community use.

The People’s Republic of Stroud will be housed within a newly decorated downstairs room which will be an extension of the cafe, with a more comfortable and relaxed feel, free wi-fi and the box office.

Once the building reopens the team hope that people will pop in to have a coffee, meet friends, share ideas and local knowledge, and enjoy a display of art from Stroud-based artists.

“We understand that our community will desperately need a space where they feel safe and comfortable following the recent pandemic,” said Hugh Phillimore. “And we’re working with lots of people to ensure that we create the perfect space in the Subs.”