Aura Care Living in Cirencester is launching free community events for the elderly to combat loneliness.

The campaign that will be rolled out will have a focus on loneliness in the elderly, with the aim of working towards combating the ever-increasing issue of isolated living in people over 65.

The launch of the campaign comes as the care homes announces Re-Engage as its chosen national Charity of the Year.

Re-Engage’s objective as a charity is to reduce the impact of isolation, enabling elderly people living alone to enjoy a better quality of life.

The campaign will kick off with a big initiative this Christmas where Aura Care Living will be offering a free two-night stay in each of its’ care homes for both Christmas Eve and Christmas Day nights.

Chosen nominees will be invited to stay at each of the care homes from mid-morning on Christmas Eve, in time for a lunch; right through until Boxing Day morning.

Aura Care Living is inviting people who are over 65 years old, who they know will be on their own this Christmas.

You can nominate a friend, loved one, family member or neighbour to be awarded this festive break.

Those best suited for these nominations are elderly people with no family who live alone and find it difficult to cope; and elderly people who have become more and more isolated over time, with families living abroad.

Aura Care Living will assess each nomination form and contact a shortlist for a pre-assessment.

Those nominees who don’t qualify will be welcomed by Re-engage to take part in their Community Christmas campaign. The campaign helps isolated older people to find Christmas events they can attend in their local areas.

In addition, Aura Care Living will notify these nominees of their own community events that they host ongoing throughout the year in each of their Cirencester and Camberley homes, to help combat loneliness.

These events include Sing-A-Long Choruses, Magic Moment Cafes and Cheese & Wine Nights, and offer local elderly people the opportunity to regularly engage with other people living in the same area, and create new friendships.

Nominations are now open at www.auracareliving.com/reengage-aura-care and close on December 2.