A SUPERMARKET in Gloucestershire is celebrating all love this Valentine's Day by selling a rainbow rose.

Morrisons in Triangle Park, Gloucester have launched the rainbow rose in partnership with youth homeless charity, The Albert Kennedy Trust, which provides safe homes and support to young people who identify as lesbian, gay, bi or trans.

The charity will receive a 50p donation for each rose sold.

Developed by Morrisons' florists, the roses have been dyed so that each petal displays the colours of the rainbow. To do this, florists cut the rose stems and dip each part into a different coloured water, which are absorbed by the flower to turn each petal into a different vibrant colour, including blue, yellow, green, violet and pink.

Paul Tandy, store manager at Morrisons said: “We’re stocking rainbow roses this Valentine’s day for the first time. They’ve been designed to celebrate love.”

Carrie Reiners, director of fundraising from The Albert Kennedy charity said: “We’re delighted to partner with Morrisons on their Rainbow Rose campaign for Valentine’s Day.

"As the national LGBTQ+ youth homelessness charity, we are always looking to raise awareness and raise vital funds to support the work we do to provide safe homes and support to young people who face homelessness - just for being brave enough to come out to their families and communities.”

The limited edition roses cost £4 and will be on sale from February 11