INSPIRED young people once again raised thousands for the most disadvantaged children in our society, but is it okay for Britain to normalise Children in Need?

The One Show’s Rickshaw Challenge returned to take on a 423-mile cycle challenge with the aim of changing young people’s lives, and that they did.

Together, the BBC crew and their fellow fundraisers raised a massive £73,001 for Children in Need - of course this was hailed as a huge success.

Now I’m not arguing that Children in Need is a bad thing, but maybe such an affluent country should target the root cause of child poverty.

In fact, Philip Aston, a United Nations special rapporteur, suggested that some ministers are in a ‘state of denial’ about poverty and that levels of child poverty are ‘staggering’.

This should not be an issue for the world’s fifth biggest economy, yet more and more families are using foodbanks.

To achieve affluence and economic growth we need a society of spenders not paupers.