DISCOVER Malmesbury have secured their first ever sponsorship with England's oldest hotel.

The Old Bell Hotel in Malmesbury, have chose to sponsor the tourism and high street initiative on a two-year deal.

They were set up in 2015 to increase visitors in the town by Malmesbury Town Team, in partnership with Malmesbury Town Council and Wiltshire Town Council to increase visitors to the town.

Discover Malmesbury already runs a dynamic website, produces popular town guide's twice a year with a distribution of over 20,000 and runs active marketing, PR & social media campaigns.

With support from businesses nearby and a two year deal with the hotel, Discover Malmesbury will be able to develop further activities to help businesses thrive.

Gordon Macpherson on behalf of the town team said: “We’re thrilled to have secured our first ever sponsor for Discover Malmesbury.

"The Old Bell Hotel is an integral part of the town’s tourism and much like Malmesbury, steeped in rich history.

"With their support we can really maximise efforts to preserve the town’s heritage and the quality of life which makes Malmesbury so appealing to live in and visit.”

Christophe Dumeige, general manager of The Old Bell Hotel added: “Myself and everyone at The Old Bell Hotel are so very pleased to be the first main sponsor for ‘Discover Malmesbury’.

"Making this important connection and providing sponsorship to help promote the town is an important part of our ongoing plans to help The Old Bell Hotel and Malmesbury be recognised for their incredible history and current vibrancy.”