VisitWiltshire has launched a new national marketing campaign today to highlight everything the county has to offer, and draw in more visitors to Wiltshire.

Made of England is the latest initiative by the county’s tourism hub, as part of its Time for Wiltshire brand positioning, designed to promote the county as a timeless destination for visitors.

The campaign aims to attract 3,000 additional staying visitors and generate in excess of £700,000 in additional visitor spend.

Marketing activity includes a range of digital, social media, print and PR. There are campaign leaflets with geo-targeted distribution in London plus regional distribution in Hampshire, Somerset, Dorset, Cotswold and Oxfordshire Life magazines.

Digital display adverts will be shown on high quality relevant websites, targeting consumers with interests in food and drink, independent shopping, arts and culture, history and heritage.

VisitWiltshire is also communicating with over 56,000 consumers via a themed e-newsletter. On top of that there will be extensive social media engagement including two competitions, one to win a short break to Wiltshire and a photography competition on Instagram.

In addition, a Facebook campaign is being launched with a new Made of England video, available on their webstie.

As well as raising awareness, increasing engagement and generating additional tourism visits and spend, VisitWiltshire expects this campaign to have a digital advertising reach of over 180,000 impressions with the video achieving over 90,000 views.

Fiona Errington, Marketing Manager, says: “We are delighted to have received support from a variety of partners for this campaign.

“It’s a great time for businesses to be promoting themselves, encouraging visitors to the county in the shoulder months when it’s full of autumnal colours and filling accommodation gaps prior to the Christmas rush.

“Twelve product partners are taking part, with English Heritage as the lead sponsor.

“There are typical English market towns such as Corsham and Chippenham, rural accommodation and dining at Troutbeck Guest House and The Red Lion Freehouse as well as autumnal days out from the National Trust.

“There is also a range of Salisbury partners including support from Salisbury BID and Salisbury Cathedral & Magna Carta and a choice of accommodation, food and drink and attractions.”

For further information, to enter the competition and to download the campaign leaflet, visit visitwiltshire.co.uk/ideas-and-inspiration/time-for-wiltshire