A CHANGE in the way newspapers are displayed in two leading supermarkets is on the cards thanks to campaigning from two pressure groups.

Child Eyes and No More Page 3 have gradually increased pressure on retailers to cover up potentially offensive or sexual front pages on the basis that they are unsuitable for children.

On their blog Child Eyes wrote: “Child Eyes is delighted that after meeting with Tesco directors, Tesco has listened to the concerns of parents and adapted its approach to newspaper displays.

“Tesco has confirmed that after talking with Child Eyes campaigner Claire Riseborough and listening to customers the company has reviewed its newspaper displays in its large supermarkets to avoid front pages being displayed at child height.”

From the end of November this year the supermarket plans to display only the names of newspapers in newly designed display units in larger stores and will work to improve displays in smaller stores in the future.

Waitrose is also reported to be planning to a change to its displays to take potentially unsuitable images out of the line of sight of children.

On Saturday Waitrose’s official accounted tweeted: "We've been working on this for some time and will soon be changing our newspaper fixtures so we can display some newspaper covers out of the eye line of children."