A NEW mobile game created by a studio in Cirencester has been downloaded more than a million times in the first three weeks since its launch.

Neon Play’s Traffic Panic Boom Town is the latest in a long-running series of games and sees players controlling traffic while building their own dream town.

The game, released in July, is available for iPhone, iPad and Android devices, while the series as a whole, which began with Traffic Panic in 2011, boasts more than one billion plays.

Thanks to a deal with Sony Pictures, players of the latest game are also able to unlock exclusive characters from The Emoji Movie.

For more on Traffic Panic Boom Town see:

Neon Play to launch new mobile phone game Traffic Panic Boom Town after major Sony Pictures deal