A TECH company started in the Cotswolds is trying to take on the on world poverty, one game at a time.

David and Goliath Games is working with the world’s largest international children’s charity, World Vision, to pioneer a new mobile gaming model that will help raise money for the people that need it most.

The model involves 25 per cent of all game-play revenue being used directly by World Vision to help fund projects for the world’s most vulnerable children.

The pilot game for the initiative, Bloky Line, will soon to be available to buy on phone app stores and will be free to download and play.

Money is raised through game-play advertising and optional in-app purchases.

David Richards, one of the company’s co-founders, from Malmesbury, said the model they’d developed is like no other.

“We wanted to create a way to generate additional funds for charities that didn’t rely on players having to give anything,” he said.

“Mobile gaming has never been so rewarding, people can now have fun while supporting others in need.”

Judi Cumberland, head of specialist giving at World Vision UK, said they were “excited” to be working with David and Goliath Games.

“The model would allow people around the world to support a cause they believe in without giving any additional time or money,” he said.

“David and Goliath Games has set its sights high.

“We want to prove that this model works and open it up as a viable business option for our future games as well as other developers in the industry.

“If every mobile game used our business model, we could be half way to solving the world’s water crisis, forever. To me, that’s very exciting.”

To find out more, visit their website, davidandgoliathgames.com