THE ‘Nicest Man in Britain’ has this week announced his successor after a much-publicised two month search.

Luke Cameron, from Cirencester, who was given his nickname by the Daily Mail for his nationally-recognised acts of kindness to strangers, began his search for a fellow do-gooder to fill his shoes earlier this year.

Alice Biggar, originally from Gloucestershire, was then told on Tuesday she had landed the £30,000-a-year role as charity group The Nicest Job in Britain’s (NJIB) national philanthropy manager.

For the last two years, Luke, 27, has been praised for his charitable efforts, which started with him performing one good deed every day for a year in 2014 and writing about it on his blog TheGoodDeedDiary.com.

In 2015 he then took on the Nicest Job in Britain, a scheme launched in partnership with Utility Aid – where he helped out a different charity each week for a year.

Following the scheme’s success, Luke re-launched NJIB as its own entity this year, run through NicestJobs.com and sponsored by Givergy, and quickly began his search for a new philanthropy manager after selecting the 40 lucky charities from hundreds of nominations.

Entrants were asked to upload a 60-second video explaining why they should be chosen, with more than 250 applications submitted.

Applicants then campaigned for two months to get the most votes and social media shares, with the eight finalists interviewed by Luke and his team at the Kings Head Hotel on Monday (October 3), selecting Alice, a Law graduate of the University of Exeter.

Each of the final eight had been set a challenge to raise as much money and awareness for one of the 40 charities over 10 days, raising £13,000 between them, with Alice being given the RSPCA and raising an impressive £1,600.

Luke said: “Alice was a standout candidate for NJIB.

“From her dedication to the RSPCA on her challenge where she crawled 5km through Bristol and rose £1,600 to her continuous support of various charities through her weekly video blog for the two month selection process.

“She completely encapsulates NJIB and was the standout winner for us.”

Alice, 28, said: “I’m overwhelmed to have won. Over the moon. It really was blood, sweat and tears. It’s a dream come true.”

On Saturday, as part of her fundraising campaign, Alice, who lives in Southampton, crawled 5km around Bristol Harbour in a dog onesie to raise money for the RSPCA.

“It was exhausting,” she said, “we were very lucky that the weather held out.”

Alice also visited the RSPCA Bristol Dogs and Cats Home as part of her 10-day fundraiser, as well as holding a mini Olympics and an old towel appeal.

“The shelter welcomes old towels to be used for bedding and other veterinary uses,” said Alice, who went on to describe the interview process for NJIB as like a ‘mini Apprentice’.

“It was a very intense day. It was nice to meet the other candidates, because we’d been following each other’s campaigns. It felt like we already knew each other even though we’d never met,” she added.

She described the two month campaign to collect votes and shares as 'gruelling but fun'.

Alice qualified as a solicitor in 2013 but soon decided the job wasn’t fulfilling and so launched ChallengeAlice.com where she takes on challenges submitted by the public to raise money for charity.

Her challenges have included living on £1 a day for a month, hitchhiking across Europe and entering an old banger rally.

Alice’s role will begin in November with her first charity, yet to be unveiled by Luke, though the Churn Project in Cirencester is expected to be one of the early charities visited before Christmas.

“I’m looking forward to living as a Nomad for a year,” said Alice.

Visit NicestJobs.com for more information.