SCREAMING fans lined up outside Cirencester College this afternoon as TV's Made in Chelsea star Jamie Laing rocked up to launch a newly-rebranded sweet shop.

The E4 star, whose parents live in the Cotswolds, launched Caddy's Candy Shop earlier today. The sweet store has been named in honour of popular college cat Caddy who died last year at the age of 20.

Jamie owns his own brand of sweets, Candy Kittens, which will be sold in the tuck shop. He took the time to walk around and chat to business students at the college, while also posing for photos.

"I'm impressed by people who have great ideas and go out and make them happen," he said. "More people should just go out and do it.

"The college students are so great! When I was this age I had no idea what I wanted to do, so kudos to them. They're the new minds of the future."

Business course leader Hannah Clark, who set up the event, admitted she was very lucky to have Jamie open the shop.

"It's insane!" she said. "I'm so overwhelmed. So many people have participated. It was something the whole college could get behind.

"It's the biggest thing that's happened in Cirencester for a while."

Jamie attended Hatherop Castle School until he was eight-years-old before moving to London. His father Nick Laing is the founder of Cirencester-based business Steppes Travel. His mother Penny Baines helps her son run his business Candy Kittens in London.

Business student Hogan Breeds said it was great to meet fellow entrepreneur Jamie.

He added: "As such a successful business person, he was so interested and supportive."

And super fan Abbie Jordan, 17, said it was a dream come true meeting her favourite Made in Chelsea star.

"I wouldn't watch the show if he wasn't in it," she said. "I've never met him before. I thought they were joking when they said he was coming here."

The tuck shop was named after famous college cat Caddy. The popular pet lived on campus for more than 10 years and was a good friend to teachers and students alike.

"He was so adorable and was never phased by anything," said student Molly Griffin, 17. "You could just step over him in the corridor."

Both former and current students, as well as staff, were devastated when he died last year.