Cirencester man defies dangerous online drinking game by challenging friends to 60 seconds of intense exercise

Cirencester man defies dangerous online drinking game by challenging friends to 60 seconds of intense exercise

Martin Rhodes going through his exercise routine in water, following his HitNomination workout that saw him running through thick mud

Martin Rhodes going through his exercise routine in water, following his HitNomination workout that saw him running through thick mud

First published in News by

A FITNESS fanatic from Cirencester is attempting to turn the tables on a dangerous internet phenomenon by encouraging people to take part in short bursts of intense exercise.

Kickboxer Martin Rhodes has started a Facebook page to rival that of Neknominations, a potentially lethal game that involves participants filming themselves drinking a pint of alcohol in one swift chug and then nominating a friend to do the same.

HITnominations invites users to record themselves taking part in 60 seconds of high intensity training before asking others to follow suit.

“I was nominated by the person who actually started the whole thing. I decided to set up the Facebook page for it and within 24 hours more than 400 people had joined,” he said.

“We’ve now had more than 2,000 people get involved with HITnominations. The whole thing has just spread like wildfire.”

The 36-year-old has been HITnominated twice already and for one of his minute long workouts, he ran through a field of thick mud.

“That was a lot harder than I thought it would be. I even lost my shoes. The point, though, is to just give up one minute of your time and give it your all. It doesn’t have to be something as extreme as running in mud,” he said.

Neknominations are believed to be responsible for the deaths of up to five people in the UK with many calling on young people to take a stand against the new craze.

Martin said: “That whole thing has had a lot of bad press, quite rightly too. I know a lot more people would rather do something that is healthy.

“It just isn’t that much of a joke anymore. People are looking down at those who are still taking part in it.”

For more information, log on to www.facebook.com and search for HITnominations.

Comments (1)

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9:18am Wed 12 Mar 14

Jessica Rabbit says...

At the end of the day these nominations all come down to common sense and maturity. I find it very troubling that in this day and age with the education people receive, there are those who feel that it is safe and fun to drink something that could potentially kill them. I know teenagers who have done the NEK nomination but they did it without alcohol, they put sauces and food in to make a yukky combination. Yes, it is silly but at least they had the sense not to make it dangerous.
The trouble with starting a new craze as Martin has done, is that although it is a positive craze, things can still go wrong. If someone takes on a challenge who lacks insight, common sense and maturity then they could potentially cause themselves an injury or even death. People will then get on the bandwagon and the blame culture will turn on Martin. My advice to anyone who wants to defie the NEK nominations is to do nothing, let it run it's cause and educate others that drinking a pint of an alcohol mix can be deadly.
At the end of the day these nominations all come down to common sense and maturity. I find it very troubling that in this day and age with the education people receive, there are those who feel that it is safe and fun to drink something that could potentially kill them. I know teenagers who have done the NEK nomination but they did it without alcohol, they put sauces and food in to make a yukky combination. Yes, it is silly but at least they had the sense not to make it dangerous. The trouble with starting a new craze as Martin has done, is that although it is a positive craze, things can still go wrong. If someone takes on a challenge who lacks insight, common sense and maturity then they could potentially cause themselves an injury or even death. People will then get on the bandwagon and the blame culture will turn on Martin. My advice to anyone who wants to defie the NEK nominations is to do nothing, let it run it's cause and educate others that drinking a pint of an alcohol mix can be deadly. Jessica Rabbit
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