RADIO One DJ and presenter Greg James is the latest celebrity to sign up to an online fashion subscription service started in Cirencester ShirtSmart was launched in 2013 and is the new online shirt subscription service from Barrington Ayre Shirtmaker and Tailor based in Cirencester.

The new online service, launched by Barrington Ayre's founder Tom Wharton, is backed by cricketer Michael Vaughan and footballer Robbie Savage and various stars such as Strictly dancer Anton du Beke and singer Brian McFadden have already signed up to design their own bespoke shirt. Now Radio One star Greg James has jumped on board to design his own perfect shirt.

Founder Tom Wharton said ShirtSmart allowed customers to order their shirt from the comfort of their own home, the office or even on the go.

“It allows people to design their perfect bespoke shirt and then have them delivered to them throughout the year at their home or office from as little as £1 a day," he continued.

“By using either the simple online measurement guide, the measurement videos or by being measured by one of our team you are guaranteed to never be without the perfect fitting shirt, designed to your specifications again.”

Sign up to the new shirt subscription service at