New campaign,set up by Oli Christie of Cirencester firm Neon Play, plans to Rock the Cotswolds
A NEW campaign is being launched to help showcase the Cotswolds as one of the most vibrant and happening places in the whole country to live and work.
Rock the Cotswolds is the brainchild of Oli Christie, managing director of Cirencester technology company Neon Play, and he wants people to realise that there’s more to the Cotswolds than rolling hills and afternoon tea.
He said: “We’d really love to shake things up and show people just how cool living in Cirencester and the Cotswolds can be.”
The campaign is looking for members of the public to nominate local shops, pubs, clubs and companies that aren’t typical of the Cotswolds to be included on a website that will go live in January and act as a database of the Cotswolds’ most unique businesses.
He said: “We know that people have this image of the Cotswolds that it’s a nice place but we really want to show them just how good it is.
“There’s so many cool places here that we want people to know about.”
Oli, whose company Neon Play recently received the Queen’s Award for Enterprise, thought up the idea after finding it difficult to recruit people.
He told the Standard that despite bringing in 20 new members of staff in, recruitment was difficult because of Cirencester’s rural status.
He said: “If Cirencester had this reputation of being a really cool place to live and work, it would have been easier to recruit.”
It is also hoped that the new campaign, which is being supported by GFirst, will help boost the economy throughout Gloucestershire.
David Owen, chief executive of GFirst, said: “The Cotswolds plays host to some cultural and innovative gems, that for most of us, we are simply unaware of.
“This new website will not only raise awareness of what is great about the Cotswolds, it will also help in attracting new skills, businesses and trade to the area.”
Oli told the Standard that if just one business starts up in the Cotswolds or just one student gets a job here rather than in London, then the scheme will be a success.
He said: “You’ve got to start small, if you can start with something small then hopefully more and more people can get behind it.”
Visit www.rockthecotswolds.com for more information on how to nominate the best Cotswold businesses.
Comments are closed on this article.