The Hyundai Motor Company was established in 1967. It has eight manufacturing bases and seven design & technical centres worldwide and in 2016 sold 4.86 million vehicles globally, with more than 110,000 employees worldwide.

They have announced that they will be launching 30 new models and derivatives over the next five years in Europe, in order to increase the brand’s presence in the relevant market segments. These include the new latest models of the Hyundai i30 range, the i30 N and i30 Fastback.

Their aim is to become the number one Asian automotive brand in Europe by 2021. To do so they have defined four strategic cornerstones, each one “grounded on our customers’ needs and expectations,” as pointed out by Thomas Schmid, Chief Operating Officer at Hyundai Motor Europe.

Hyundai are already the number one car brand in terms of customer satisfaction in both sales and service in Europe and by expanding their strong product line-up along with their digital and intelligent services, they want to create a completely new customer experience and attract new customer groups.

The four cornerstones are the DNA of the brand, the i-models; Future mobility utilizing a technology-driven and innovative approach in order to stay ahead; The SUV range to keep them as premium products in the fastest-growing market segment; and, Performance & Emotion based around the Hyundai N and motor sport.

To achieve this goal, the company is concentrating on its firmly established customer relations. They are looking to be constantly interacting with consumers and factoring in their requirements at all levels, so that in this way, the Hyundai Motor Company will strengthen its position.