Tricks of the Trade

DISCOVER the buzz about your postcode with Knight Frank’s myPropertyGenius, a handy new tool that reveals the trends behind Britain’s London’s property prices.

Knight Frank has created a unique digital tool that gives property owners the latest local area trends that are driving property values in their postcode – 24/7.

A combination of numerous types of property, area, lifestyle and social data provides an insightful and fun snapshot of the user’s local area, which they can share through social media channels.

“Trending – that’s what it’s all about today,” comments Rupert Sturgis, partner at Knight Frank’s Cirencester office.

“MyPropertyGenius is an insightful and fun snapshot of our local market, which can be shared through social media channels. Never before has a property consultancy brought together this unique combination of data to provide such detailed local area insight; it’s very compelling and powerful.”

The tool is divided into three categories: Property Trends, Area Trends and Lifestyle Trends. Property Trends provides the user with property market and Knight Frank insight, such as the average asking price, property value growth over time and how quickly Knight Frank tends to sell properties in that area.

Area Trends provides knowledge about retail, property development and school catchment that reflect and affect property values, such as an increase in independent retailers, an increase in loft conversions and the popularity of local schools and the likelihood of getting in.

Lifestyle Trends reveals the lifestyle topics that are trending on social channels and key lifestyle factors that reflect and affect property values, such as popular eating and drinking types, the number of gyms versus the number of craft breweries and the most popular social conversations going on in the area.

It’s a handy way for those who are interested in moving to a new postcode to get a good idea of what’s on offer in the local area, a factor that Rupert believes will be particularly beneficial for distant and foreign investors.

“This area is especially popular and attracts potential residents not only for the region but also nationally and internationally. Our overseas property seekers can use Knight Frank’s unique online tool to get detailed and important information about the local area,” he explains.

“It allows buyers to gain an immediate insight and understanding of all the ‘in the know’ local information at the click of a button, so that buyers are well informed without the hassle of having to ask every local person in the area for their insider information.”

The data gets refreshed on a monthly basis so is always up to date.

For example, a recent search on the site revealed that house prices in GL7 are up by 26 per cent over the last five years, while property values in GL5 are up by a remarkable 30 per cent.

The insights that the tool offers ensure that myPropertyGenius provides an informative and enjoyable experience for anyone interested in property.

What are you waiting for?

mypropertygenius.co.uk